SoundCloud
Overview
SoundCloud is a online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio, as well as a DSP enabling listeners to stream audio. Started in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud has grown to be one of the largest music streaming services in the market.
History
SoundCloud was established in Stockholm, Sweden, with the initial idea being conceived in 2006 by founders Alexander Ljung and Eric Wahlforss. The goal was to allow musicians to share recordings with each other, but it later transformed into a full publishing tool which also allowed musicians to distribute their music tracks.
Features
SoundCloud offers both free and paid memberships on the platform, available in countries worldwide. The features of the site are designed to help artists with promotion and monetization, while also allowing them to engage with their fans.
Business Model
SoundCloud operates under a freemium model where basic features are free with advertisements and additional features are offered via paid subscriptions.
Reception and Impact
SoundCloud has been positively received by the music industry for its ability to offer a platform for emerging artists to share and monetize their work.
Controversies
Despite its success, SoundCloud has faced criticism from various sources over issues such as copyright infringement and lack of payment to artists.