Rule of three (writing)
Introduction
The Rule of Three in writing is a principle that suggests that a trio of events or characters is more humorous, satisfying, or effective than other numbers. This rule of three applies in a wide range of areas including writing, advertising, and speech making. It suggests that things that come in threes are inherently more satisfying, effective, or memorable than other numbers of things. In mathematics, the rule of three is a rule of thumb in visual design for creating visual interest and balance. In survival, the rule of three outlines the basics of survival in an extreme situation.
Origin and History
The rule of three in writing is a fundamental principle in Western literature. The Latin phrase, "omne trium perfectum" (everything that comes in threes is perfect) conveys the same idea. This principle suggests that things that come in threes are inherently funnier, more satisfying, or more effective than other numbers of things.
The rule of three can be traced back to ancient times. It is found in the works of Aristotle, who wrote in his book, 'Rhetoric', that 'a series of three is complete, and comprises the beginning, the middle, and the end'. This rule has been used in various forms of literature, from fairy tales to modern novels.
Application in Literature
In literature, the rule of three is often used in narratives for both structure and impact. It can be seen in character development, plot development, and conflict resolution. For instance, a character might try to overcome a conflict three times before succeeding on the third attempt. This creates a pattern that the audience can recognize and anticipate, which can increase engagement and satisfaction.
The rule of three is also prevalent in fairy tales and folklore. For example, in the fairy tale 'Goldilocks and the Three Bears', there are three bears, three chairs, three bowls of porridge, and three beds. This repetition of threes creates a memorable pattern that enhances the story's appeal.
Application in Speech and Writing
In speech writing and public speaking, the rule of three is used to help improve the speaker's memorability. By grouping concepts or items in threes, a speaker can increase the likelihood that the audience will remember the information. This is because our brains are wired to recognize patterns, and three is the smallest number of elements required to create a pattern.
In written communication, the rule of three can be used to improve readability and enjoyment. For instance, in essay writing, the rule of three suggests that essays should have an introduction, body, and conclusion. This structure not only provides a logical flow of ideas but also enhances the reader's understanding and retention of the information.
Application in Advertising and Marketing
The rule of three is also widely used in advertising and marketing. It is believed that information presented in threes is more persuasive and memorable. For example, many famous advertising slogans follow this rule, such as "Just Do It" from Nike, "I'm Lovin' It" from McDonald's, and "Yes We Can" from Barack Obama's 2008 presidential campaign.
In marketing, the rule of three can be used in product pricing. For instance, offering three price options - a low, middle, and high option - can guide customers towards the middle option, which is often the most profitable for the business.
Criticism and Limitations
While the rule of three is a powerful tool in writing and communication, it is not without its criticisms and limitations. Some argue that the rule is overused, leading to predictability and a lack of originality. Others suggest that the rule can oversimplify complex ideas or narratives, leading to a loss of depth and nuance.
Furthermore, the rule of three may not always be the most effective strategy. Depending on the context and audience, other numbers or patterns may be more impactful. For instance, in some cultures, other numbers may have symbolic or cultural significance that can be leveraged for greater impact.
Conclusion
The rule of three is a versatile principle that can be applied in various fields of writing and communication. From literature and speech writing to advertising and marketing, the rule of three can enhance memorability, satisfaction, and effectiveness. However, like any tool, it should be used judiciously and adapted to the specific context and audience.