HBO Max
Overview
HBO Max is a subscription-based streaming service owned by WarnerMedia Direct, a division of AT&T's WarnerMedia. Launched on May 27, 2020, the platform is the evolution of its predecessor, HBO Now, and includes all of HBO's programming, along with a range of additional content from various parts of the WarnerMedia conglomerate, including Warner Bros., New Line Cinema, DC Entertainment, TNT, TBS, truTV, CNN, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, and Looney Tunes.
History
The development of HBO Max began in 2016, when AT&T acquired Time Warner, which was later renamed WarnerMedia. The merger brought together a vast library of intellectual properties, which WarnerMedia sought to leverage through a new streaming service. The official announcement of HBO Max as a direct-to-consumer service came in July 2019, with the platform officially launching in May 2020.
Content
HBO Max offers a broad range of content, including original programming (referred to as "Max Originals"), films and television series from WarnerMedia's vast library, and third-party licensed programs. The service also includes a curated selection of classic films from the Turner Classic Movies (TCM) library and a partnership with Studio Ghibli, marking the first time the Japanese animation studio's films have been available on a streaming platform.
Platform and accessibility
HBO Max is available on a variety of platforms, including web browsers, mobile devices, smart TVs, and game consoles. The service also supports simultaneous streams and offers parental controls.
Reception
Since its launch, HBO Max has received generally positive reviews, with critics praising its content library and user interface. However, the service has also faced criticism for its higher price point compared to other streaming services and initial lack of availability on certain platforms.
Future developments
WarnerMedia has announced plans for international expansion of HBO Max, as well as the introduction of an ad-supported tier of the service.