Guam Visitors Bureau
Overview
The Guam Visitors Bureau (GVB) is the official tourism agency of the U.S. territory of Guam. Established in 1963, the bureau is tasked with promoting and developing Guam as a premier destination for leisure and business travel in the Pacific region. The GVB is a non-profit, membership corporation funded by a portion of the Hotel Occupancy Tax, a tax paid by visitors staying in Guam's hotels.
History
The Guam Visitors Bureau was established in 1963, during a period of rapid growth and development in Guam's tourism industry. The bureau was created to manage and promote the burgeoning industry, with the aim of attracting more visitors to the island and boosting the local economy.
Role and Functions
The GVB is responsible for promoting Guam as a tourist destination to potential visitors around the world. This involves marketing and advertising campaigns, organizing events and festivals, and providing information and assistance to tourists. The bureau also works to develop the tourism industry on the island, by supporting local businesses and attractions, and advocating for policies and initiatives that will benefit the industry.
Marketing and Promotion
The Guam Visitors Bureau employs a range of marketing and promotional strategies to attract visitors to Guam. These include advertising campaigns in key markets, participation in travel trade shows and exhibitions, and the organization of special events and festivals on the island. The GVB also works closely with travel agents and tour operators to promote Guam as a destination.
Tourism Development
In addition to its marketing and promotional activities, the GVB also plays a key role in the development of Guam's tourism industry. The bureau provides support and assistance to local businesses and attractions, helping them to improve their products and services and attract more visitors. The GVB also advocates for policies and initiatives that will benefit the tourism industry, and works with other government agencies and stakeholders to implement these policies.
Membership
The Guam Visitors Bureau is a membership corporation, with members drawn from a wide range of businesses and organizations involved in the tourism industry. Members include hotels, restaurants, tour operators, retail stores, and other businesses that cater to tourists. Membership in the GVB provides businesses with access to a range of benefits and services, including marketing and promotional support, business development assistance, and networking opportunities.
Governance
The Guam Visitors Bureau is governed by a Board of Directors, which is made up of members elected by the bureau's membership. The board is responsible for setting the strategic direction of the GVB and overseeing its operations. The day-to-day management of the bureau is handled by a professional staff, led by the President and CEO.