Fila
History
Fila is an Italian sporting goods company founded in 1911 in Biella, Italy by the Fila brothers. Originally, the company started by manufacturing clothing for the people of the Italian Alps. It was not until the 1970s that the company expanded into sportswear after an endorsement deal with tennis player Björn Borg.
Expansion and Growth
In the 1980s, Fila experienced significant growth and became one of the world's largest sportswear manufacturing companies. The company's popularity soared in the United States after it introduced its classic Fila sneakers and tracksuits. Fila also gained recognition in the basketball industry after signing an endorsement deal with NBA player Grant Hill in the 1990s.
Acquisition and Revival
In 2007, Fila was acquired by Fila Korea, making it the largest South Korean sportswear company. Under the new ownership, Fila was revitalized and rebranded, focusing on its Italian heritage and classic designs. The company's vintage clothing line, particularly the Disruptor sneakers, gained a cult following among millennials and contributed to the brand's resurgence in the late 2010s.
Products
Fila produces a wide range of athletic wear, including shoes, shirts, shorts, and accessories for various sports such as tennis, basketball, and running. The company is known for its distinctive designs that combine sporty functionality with a touch of Italian elegance. Fila's products are sold worldwide through various retail outlets and online platforms.
Sponsorships
Fila has a long history of sponsoring athletes and sports teams. The company has sponsored numerous tennis players, including former world No. 1 Kim Clijsters and current ATP player Marin Cilic. Fila also sponsors various basketball teams around the world and is the official footwear supplier for the Italian Ski Team.
See Also
