Electrify America
Overview
Electrify America is a subsidiary of the Volkswagen Group of America, established in 2016 as part of the automaker's efforts to promote zero-emission vehicles (ZEVs) and develop a nationwide charging infrastructure in the United States. The company's formation was a direct result of Volkswagen's Dieselgate scandal, in which the automaker was found to have installed software in its diesel vehicles to cheat on emissions tests. As part of its settlement with the U.S. government, Volkswagen agreed to invest $2 billion over a ten-year period in ZEV infrastructure and awareness programs, leading to the creation of Electrify America.
Mission and Strategy
Electrify America's mission is to create a robust, high-speed, and technologically advanced charging network that can meet the needs of an increasing number of electric vehicle (EV) drivers in the U.S. The company's strategy involves the development of a nationwide network of charging stations, located in metropolitan areas, along highways, and at workplaces and multi-unit dwellings. These stations are equipped with DC fast chargers, which can charge an EV's battery to 80% capacity in approximately 20 to 30 minutes.
Charging Network
As of 2021, Electrify America operates over 600 charging stations with more than 2,600 DC fast charging dispensers across the U.S. The company's charging stations are strategically located in 45 states and the District of Columbia, with a focus on both metropolitan and highway sites. Each charging station is equipped with multiple chargers to accommodate different types of EVs, and the company's network supports charging speeds of up to 350 kW.
Partnerships and Collaborations
Electrify America has established partnerships with various automakers, including Ford, GM, and Hyundai, to provide their EV customers with access to its charging network. The company has also collaborated with retail partners such as Walmart and Target to install charging stations at their locations, providing EV drivers with the convenience of charging their vehicles while shopping.
Criticisms and Challenges
Despite its efforts to build a nationwide charging network, Electrify America has faced criticism and challenges. Some of these include issues with charger reliability, high charging costs compared to home charging, and the need for more charging stations in rural and underserved areas. The company has acknowledged these issues and is working towards addressing them.
Future Plans
Electrify America plans to continue expanding its charging network, with a goal of having 800 charging stations with about 3,500 DC fast chargers by the end of 2021. The company is also investing in technology to improve the charging experience, including mobile apps that allow users to locate charging stations, initiate a charging session, and pay for the service.