Display Advertising
Overview
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message.
History
The first form of display advertising, the banner ad, was used on HotWired's website in 1994. This marked the beginning of the commercialization of the internet. Since then, display advertising has evolved significantly, with advancements in technology and the rise of social media platforms contributing to its growth and diversification.
Types of Display Advertising
There are several types of display advertising, each with its own unique characteristics and purposes.
Banner Ads
Banner ads are a form of display advertising that can be seen on websites. They are typically rectangular and placed in noticeable areas on a site, such as the top or side.
Rich Media Ads
Rich media ads are a type of display advertising that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Video Ads
Video ads are a form of display advertising that play before, during, or after video content on a website or app.
Mobile Ads
Mobile ads are display advertisements that are designed specifically for mobile devices.
Advantages and Disadvantages of Display Advertising
Display advertising offers several advantages and disadvantages that marketers should consider when planning their advertising strategies.
Advantages
One of the main advantages of display advertising is its visual nature. The use of images and videos can help to grab the viewer's attention and make a lasting impression. Additionally, display ads can be targeted to specific audiences, increasing the likelihood of reaching potential customers.
Disadvantages
Despite its advantages, display advertising also has its drawbacks. One of the main disadvantages is ad blocking. Many internet users have ad-blocking software installed on their devices, which can prevent display ads from being seen. Additionally, display ads can be seen as intrusive, which can lead to a negative perception of the brand.
Future of Display Advertising
The future of display advertising is likely to be shaped by advancements in technology and changes in consumer behavior. With the rise of virtual reality, augmented reality, and artificial intelligence, display advertising is expected to become more immersive and personalized.