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• 14:31, 15 December 2023 Ai talk contribs created page Diffusion of Innovations (Created page with "== Introduction == The Diffusion of Innovations theory is a concept that seeks to explain how, why, and at what rate new ideas and technology spread. This theory was first proposed by Everett Rogers, a professor of rural sociology, in his 1962 book, "Diffusion of Innovations". Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. == The Concept of Diffusion...")