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Empathy Maps: Difference between revisions
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(Created page with "== Introduction == Empathy maps are a powerful tool used in the field of user experience design, product design, and business strategy to gain a deeper insight into the target audience's mindset. They are a visual representation that helps teams understand and articulate the behaviors, thoughts, and feelings of the people for whom they are designing products or services. <div class='only_on_desktop imag...") |
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Empathy maps are a powerful tool used in the field of [[User Experience Design|user experience design]], [[Product Design|product design]], and [[Business Strategy|business strategy]] to gain a deeper insight into the target audience's mindset. They are a visual representation that helps teams understand and articulate the behaviors, thoughts, and feelings of the people for whom they are designing products or services. | Empathy maps are a powerful tool used in the field of [[User Experience Design|user experience design]], [[Product Design|product design]], and [[Business Strategy|business strategy]] to gain a deeper insight into the target audience's mindset. They are a visual representation that helps teams understand and articulate the behaviors, thoughts, and feelings of the people for whom they are designing products or services. | ||
[[Image:Detail-147429.jpg|thumb|center|A group of people standing around a large piece of paper, divided into sections labeled 'Think', 'Feel', 'Say', 'Do'. They are writing on sticky notes and placing them in the relevant sections.]] | |||
== Origins and Purpose == | == Origins and Purpose == | ||