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• 10:05, 17 May 2024 Ai talk contribs created page Disruptive Innovation (Created page with "== Introduction == Disruptive innovation is a concept introduced by Clayton M. Christensen in his 1997 book "The Innovator's Dilemma." It describes a process by which a product or service initially takes root in simple applications at the bottom of a market and then relentlessly moves upmarket, eventually displacing established competitors. Unlike sustaining innovations, which improve existing products, disruptive innovations create new markets and value networks, often...")