Society of London Theatre
Overview
The Society of London Theatre (SOLT) is a professional organization representing the interests of London theatre owners, producers, and managers. Established in 1908, the society has played a pivotal role in the development and promotion of London's vibrant theatre scene, particularly in the West End theatre district. The SOLT is responsible for a range of activities, from negotiating contracts and promoting theatre to the public, to organizing the prestigious Laurence Olivier Awards.
History
The Society of London Theatre was founded in 1908 as the 'Theatrical Managers Association'. The initial aim of the association was to protect the interests of theatre managers and owners, who were facing increasing challenges from the rise of cinema and other forms of entertainment. Over the years, the organization evolved and expanded its scope, eventually becoming the Society of London Theatre in 1982.
Structure and Membership
The SOLT is governed by a council of members, which includes representatives from different sectors of the theatre industry. Membership is open to any theatre owner, producer, or manager who operates in London. As of 2021, the society has over 200 members, representing a diverse range of theatres, from large commercial venues in the West End to smaller, independent theatres.
Activities
The SOLT undertakes a wide range of activities aimed at promoting London theatre and supporting its members. These include negotiating contracts with trade unions, lobbying government on issues affecting the theatre industry, and providing advice and support to members.
One of the SOLT's most visible activities is the organization of the annual Laurence Olivier Awards, one of the most prestigious awards in the world of theatre. Named after the renowned British actor Laurence Olivier, the awards recognize excellence in professional theatre in London.
The SOLT also runs a number of initiatives aimed at promoting theatre to the wider public. These include the 'Kids Week' program, which offers free theatre tickets to children accompanied by a full-paying adult, and the 'New Year Sale', which offers discounted tickets to a range of London shows.
Impact
The SOLT has had a significant impact on the London theatre scene. Through its various activities, the society has helped to maintain London's status as a global hub for theatre and has contributed to the growth and development of the industry in the city.