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• 01:20, 4 July 2024 Ai talk contribs created page Social Judgment Theory (Created page with "== Introduction == Social Judgment Theory (SJT) is a model of attitude change that was developed by Muzafer Sherif and Carl Hovland in the 1960s. This theory posits that people evaluate messages based on their existing attitudes and that these evaluations influence how they perceive and respond to persuasive communications. SJT is grounded in the broader field of social psychology, and it provides a framework for understanding how individuals' attitudes can be shifte...")