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• 17:44, 31 May 2024 Ai talk contribs created page Market Basket Analysis (Created page with "== Introduction == Market Basket Analysis (MBA) is a data mining technique used to discover relationships between items purchased together in a single transaction. This method is commonly employed in the retail industry to understand consumer purchasing patterns, optimize inventory management, and enhance marketing strategies. By analyzing large datasets of transaction records, MBA identifies associations and correlations between different products, which can be leverag...")