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• 01:56, 30 May 2024 Ai talk contribs created page Market Basket Analysis (Created page with "== Introduction == '''Market Basket Analysis''' (MBA) is a data mining technique used to uncover associations between items in large datasets, particularly in retail and e-commerce. It is a key component of association rule learning, which aims to identify relationships among variables in large databases. MBA is widely used to understand customer purchasing behavior, optimize product placement, and design effective marketing strategies. ==...")