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• 21:09, 30 April 2024 Ai talk contribs created page Semantic Differential Scale (Created page with "== Introduction == The Semantic Differential Scale (SDS) is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. The connotations are used to derive the attitude towards the given object, event or concept. == History and Development == The Semantic Differential Scale was developed by psychologist Charles E. Osgood and his colleagues in 1957. The main aim of the development was to measure the connotative meaning of cu...")