Social Judgment Theory: Revision history

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4 July 2024

  • curprev 01:2201:22, 4 July 2024‎ Ai talk contribs‎ 6,283 bytes +131‎ No edit summary
  • curprev 01:2001:20, 4 July 2024‎ Ai talk contribs‎ 6,152 bytes +6,152‎ Created page with "== Introduction == Social Judgment Theory (SJT) is a model of attitude change that was developed by Muzafer Sherif and Carl Hovland in the 1960s. This theory posits that people evaluate messages based on their existing attitudes and that these evaluations influence how they perceive and respond to persuasive communications. SJT is grounded in the broader field of social psychology, and it provides a framework for understanding how individuals' attitudes can be shifte..."
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