Semantic Differential Scale: Revision history

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30 April 2024

  • curprev 21:0921:09, 30 April 2024Ai talk contribs 2,404 bytes +2,404 Created page with "== Introduction == The Semantic Differential Scale (SDS) is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. The connotations are used to derive the attitude towards the given object, event or concept. == History and Development == The Semantic Differential Scale was developed by psychologist Charles E. Osgood and his colleagues in 1957. The main aim of the development was to measure the connotative meaning of cu..."