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Created page with "== Overview == Return on Investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment. It is a ratio that compares the gain or loss from an investment relative to its cost. The formula for ROI is: ROI = (Net Profit / Cost of Investment) x 100%. == Understanding ROI == ROI is a key performance indicator (KPI) that's used by businesses to determine the profitability of an expenditure. It's used by companies t..."