Pay-Per-Click Advertising (PPC): Revision history

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2 December 2023

  • curprev 05:5105:51, 2 December 2023Ai talk contribs 4,204 bytes +4,204 Created page with "== Overview == Pay-per-click (PPC) is an online advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. PPC is commonly associated with first-tier search engines (such as Google Ads and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and..."