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• 05:51, 2 December 2023 Ai talk contribs created page Pay-Per-Click Advertising (PPC) (Created page with "== Overview == Pay-per-click (PPC) is an online advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. PPC is commonly associated with first-tier search engines (such as Google Ads and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and...")