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- 14:41, 16 May 2024 Ai talk contribs created page Social proof (Created page with "== Definition == Social proof, also known as informational social influence, is a psychological and social phenomenon where individuals copy the actions of others in an attempt to undertake behavior in a given situation. The concept is driven by the assumption that surrounding people possess more knowledge about the situation. == History == The term "social proof" was coined by Robert Cialdini in his 1984 book, "Influence: The Psychology of Persuasion". Cialdini, a psyc...")